Our History

White Cloud Concierge began in 2019 as an experiment in networking and connection — founder Ben White noticed he had a knack for matching people with solutions and started collecting finder’s fees for referrals. That model proved too nebulous to build a business on, so Ben dug deeper into what would make a real difference in people’s lives.

Market research pointed to a clear pain point: home and car maintenance are among the biggest frustrations for busy professionals. White Cloud initially served property managers and then turned its attention to working professionals — doctors, lawyers, engineers, and small-business owners who needed help reclaiming their time outside the office.

In spring 2023 a Salt Lake City medical group approached White Cloud about offering the service as an employee benefit. The framing clicked: doctors who spend their days saving lives shouldn’t have to spend their evenings figuring out who to call about a broken sprinkler system. White Cloud exists to keep talented professionals focused on the work and people who need them most.

Today White Cloud coordinates vetted vendors across Salt Lake City and the Wasatch Front, handling home maintenance, errands, pool care, ski and bike tuning, and more — wrapped in a single concierge relationship and a single invoice.